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SEC.02 // ADS & MARKETING

ADS THAT PAY FOR THEMSELVES.

A good site doesn't help if nobody sees it. We run the ads that bring people to it — and we can tell you what each of them cost.

WHERE THE MONEY USUALLY GOES.

The usual story: a few hundred euro a month into boosted posts, a rising number of likes, and no way to tell whether a single customer came from it. The agency reports reach and impressions because those numbers always go up.

Reach is not a customer. What matters is how many people called, booked or ordered, and what each of them cost you. If nobody can answer that, the budget is a donation.

WHAT WE RUN.

  1. Meta ads

    Facebook and Instagram, aimed at people on the island who are actually in your market — not at everyone within fifty kilometres.

  2. Google Search

    In front of the person already typing what you sell. The highest-intent traffic there is, and usually the first thing we turn on.

  3. Tracking that works

    Conversions set up properly before the first euro is spent, so the numbers mean something from day one.

  4. Google Business Profile

    The map result is free and most Cyprus businesses leave it half-filled. We finish it and keep it current.

  5. Landing pages

    Ads need somewhere to land. We build the page and the ad together, so the promise and the page match.

  6. A monthly read

    What ran, what it cost, what it brought, what changes next month. In plain language, on one page.

WHEN ADS ARE THE WRONG SPEND.

If your site is slow, confusing or missing prices, ads will just buy you traffic that leaves. Fix the page first — it's cheaper and the effect lasts.

If you can't handle more work right now, more enquiries are a cost, not a win. A fully booked salon does not need a bigger funnel.

And if you're selling something people only buy once a decade, on an island of a million people, paid search may simply not have the volume. We'd rather say that in the first call than three months in.

HOW IT GOES.

  1. 01

    We check what you have

    Existing accounts, tracking, past spend. Often the problem is measurement, not budget — that's a cheap fix and we say so.

  2. 02

    We set up measurement

    Before spending anything. Otherwise the first month is guesswork you paid for.

  3. 03

    We start small

    A modest test budget across two or three angles, to find which one the market answers.

  4. 04

    We scale what worked

    Money moves to what performed. Every month, with the numbers in front of you.

WHAT IT COSTS.

Management is a monthly fee, separate from your ad budget, and it depends on how many channels you run. Let's talk — we'll tell you whether ads are even the right spend for your business before we quote.

WHERE IT SENDS PEOPLE.

COMMON QUESTIONS.

Yours. We work inside your Meta and Google accounts, so the spend history, the audiences and the learning stay with you if we part ways.

LET'S TALK.

Tell us what you sell and what you're spending now. We'll tell you straight whether we can improve on it.